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Senior PPC Executive

Accrington

Job Details

Location

Steinhoff Head Office, The Globe

Contract Type

Permanent

Working Pattern

Full Time

Salary

£30,000 +Benefits

Closing Date

26/04/2019 11:00

Job Description

Bensons for Beds are Britain’s favourite Bed specialist. A company dedicated to ensuring our customers get a great night’s sleep and over 50 years heritage. We’ve scooped the National Bed Federation’s prestigious Bed Retailer of the year award. As a market leader, we work in partnership with Google implementing exclusive  BETAs to develop a progressive and advanced omnichannel strategy.

We have a Great Opportunity for a Senior PPC Executive to join the eCommerce Team at our New Head office in Accrington. We are in the process of bringing all our Digital Marketing inhouse, completely moving away from Agencies, so our Teams are expanding, great time to join for career progression.

Job Description for our Senior PPC Executive

  • Lead on the planning, creation, execution, management and continual optimisation of all PPC ad campaigns, ad copy and shopping campaigns for Bensons for Beds
  • Work to maximise the return from PPC investment focused on delivering consistent sales revenue and growth.
  • Ensure PPC campaigns are active and optimised according to business strategy and best practice guidelines
  • Help to develop search strategies to further improve the performance of the paid search channel.
  • Work with the content team to ensure landing pages are effectively optimised for PPC performance
  • Perform keyword research and manage all bid management
  • Work with the Digital Marketing team to ensure all paid search activity falls in line with the wider search marketing and digital marketing strategies.
  • Keep up to date with the latest industry trends
  • Analyse activity and performance of all paid search campaigns and prepare reports to be shared with key stakeholders

Key Skills/Experience needed to be our Senior PPC Executive

  • Experience in a similar role (either agency or client-side)
  • Proven track record in driving successful PPC and paid search campaigns
  • Strong working knowledge of Google Adwords, Bing Ads and all paid search platforms
  • Strong experience working in Doubleclick and Google Marketing Platform.
  • Strong attention to detail
  • Passion for PPC and digital marketing in general
  • Effective communication and reporting skills
  • Strong numerical and analytical skills
  • Good working knowledge of Google Analytics

If you have the relevant Senior PPC Executive experience please CLICK Apply for immediate consideration and interview.