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Digital Marketing Executive

Accrington

Job Details

Location

Head Office, Accrington

Contract Type

Permanent

Working Pattern

Full Time

Salary

£25,000+Benefits

Closing Date

30/01/2020 12:00

Digital Marketing Executive

Harvey’s Furniture, Bensons for Beds employ over 3,500 passionate and dedicated staff and trade from over 395 retail stores across the UK.  As a Business we are expanding and opening new stores in our Quest to deliver the Best Customer Experience.

We currently have a vacancy for a Digital Marketing Executive at our Head Office in Accrington. This will be reporting into the Head of Finance.

Job Description

  • Work across a range of digital marketing channels including SEO, PPC, Social, Display, Affiliates and any emerging channels.
  • Support the other team members in the management of paid search campaigns including ad copy, bid management and reporting
  • Conduct keyword research for PPC and SEO purposes.
  • Make onsite SEO changes to drive the performance of organic traffic.
  • Monitor and report on the SEO performance of the website.
  • Work with the SEO Lead to co-ordinate outreach campaigns as part of the link acquisition strategy.
  • Support the Digital Marketing Manager and Ecommerce Trade Manager in driving sales revenue through the key acquisition channels
  • Assist in managing the relationships with the Affiliate network and key publishers
  • Work with the Brand, PR and Copywriting team to bring the content strategy to life.

Key Skills/Experience

  • 1-2 years of experience in a similar role (either agency or client-side)
  • Proven track record of working on successful PPC and paid search campaigns
  • Working knowledge of Google Adwords and Google Analytics
  • Attention to detail
  • Passion for digital marketing in general
  • Effective communication and reporting skills
  • Good numerical and analytical skills

 

Weekly tasks & role development

  • Support in activity to boost online brand awareness. (Paid social media)
  • Provide a focus on the content strategy to ensure it supports the immediate and long-term SEO requirements.  Support in the research and development of SEO content and assets (Blog topics, video, photography, outreach)
  • Training on PPC can be provided to assist in maintaining best practice PPC performance and aligning it with the promotion calendar.
  • Data driven competitor analysis to benchmark performance in the market
  • Work with the digital marketing manager to grow the business’ understanding of local SEO and its commercial value. Assist in ensuring all stores are accurately represented online.

If you are an experienced Digital Marketing Executive, please CLICK Apply for immediate consideration and Interview.

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Digital Marketing Manager
Digital Marketing Executive